BBA 2311: Principles Of Marketing Case Study Answers


Chicken Lovers, is a successful fast food chain company in Zambia that looking to expand into South Africa. Mr Monde, the Marketing Manager is confident that entry into the South African Market will be a success because of the larger population in that country. You have been employed as the new Marketing Assistant in the company. Due to your marketing background the Marketing manager assigns you to look into this matter urgently and provide advice. The company will act based on the advice you provide.


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