BBA 2311: Principles Of Marketing Case Study Answers

CASE STUDY

Chicken Lovers, is a successful fast food chain company in Zambia that looking to expand into South Africa. Mr Monde, the Marketing Manager is confident that entry into the South African Market will be a success because of the larger population in that country. You have been employed as the new Marketing Assistant in the company. Due to your marketing background the Marketing manager assigns you to look into this matter urgently and provide advice. The company will act based on the advice you provide.

INSTRUCTIONS

 Please type your assignment using:

 Font 12

 Times new Roman

 Double-Spaced on A4 paper

 Maximum number of pages: Two

 Plagiarism, copying and cheating will not be awarded any marks