BSBMKG506 Assessment Task 1 (Plan Market Research)

Assessment Task 1: Written Questions

Task summary

  •  This is an open book test, to be completed in the classroom.
  •  A time limit of 1.5 hours to answer the questions is to be provided.
  •  Students need to answer all of the written questions correctly.
  •  Answers must be word processed and submit to the assessor.

Required

  • Access to textbooks/other learning materials
  • Computer and Microsoft Office
  • Access to the internet

Timing

Your assessor will advise you of the due date of this assessment.

Submit

  • Answers to all questions

Assessment Criteria

All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily.

Re-submission opportunities

You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed,the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.

You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.

You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

Written answer question guidance

The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected.
Note that the following guidance is the minimum level of response required.

Analyse – when a question asks you to analyse something, you should do so in in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long.

Compare – when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long.

Contrast – when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.

Discuss – when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.

Describe – when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long.

Evaluate – when a question asks you to evaluate something, you should do so putting forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.

Examine – when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long.

Explain – when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long.

Identify – when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.

List – when a question asks you to list something, this means that you are asked to briefly state information in a list format.

Outline – when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.

Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.

Assessment Task 1 Instructions

Provide answers to all of the questions below:

  1. Identify and outline five examples of legislation and regulations that apply to the marketing industry in Australia.
  2. In your own words, explain three important behaviours a market researcher should observe under the Australian Social and Market Research Society Code of Professional Behaviour
  3. In your own words explain two aims of the Market & Social Research Privacy Code.
  4. Discuss at least two ways in which the Market and Social Research Privacy Code 2014 incorporates privacy issues.
  5. Explain one action that a market researcher could take to avoid discrimination claims?
  6. Briefly describe key steps for undertaking market research.
  7. Outline four types of information that a business could gain from conducting market research.
  8. Outline five methods for conducting market research.
  9. Outline four ways of processing market research data.
  10. Explain the purpose of quantitative research and identify at least three ways of sourcing quantitative data.
  11. Explain the purpose of qualitative research and identify at least three ways of sourcing qualitative data.
  12. Explain the importance of both qualitative and quantitative data for market research.
  13. Explain two statistical methods for analysing qualitative research data.
  14. Explain two statistical methods for analysing qualitative research data.
  15. Discuss the rationale for sampling in market research and outline three considerations that
  16. should be taken into account in sample design.
  17. Why is it important to test a questionnaire to be used in market research prior to using it?
  18. Explain why it is important for market research to include a hypothesis? Identify two important components of a strong hypothesis.
  19. Explain why it is important to set a project vision.
  20. Outline six areas that should be included in a project scoping document in order to scope the project, as well as gain approval for a project.
  21. Outline three ways to involve stakeholders in a project?
  22. Outline three benefits of consulting with stakeholders (e.g. managers, supervisors, suppliers, or clients) when planning market research.
  23. Discuss, in around a paragraph, the benefits of using a GANTT chart for managing a project.
  24. Outline the six main steps of the PERT method for project management.