BUS502 Assessment Answer - Individual Assignment Writing

COURSE: Master of Business Administration
Unit: Master of Business Administration
Unit Code: BUS502 – Accounting for Managers
Type of Assessment: Assessment 3 – Individual Assignment

Unit Learning Outcomes addressed:

a) Understand the differences between financial and management accounting and articulate the role of management accounting for managers in terms of planning, controlling and decision making.

b) Identify the skills that managers need to succeed, including strategic management skills; enterprise risk management skills; process management skills (lean production, theory of constraints); measurement skills; and leadership skills.

c) Demonstrate an ability to work both independently and as a team member in gathering, analysing and presenting financial data.

d) Analyse and interpret financial reports, and calculate ratios in order to assess business performance, position and liquidity.

e) Demonstrate the importance of ethics and corporate social responsibility in business.

Criteria for Assessment:

• Determination and critical analysis of the key issues and/or problems in the case study (10/35)

• Synthesis of the relevant literature and the research undertaken (10/35)

• Design of alternative solutions or options for consideration (10/35)

* Clear explanation defending the analysis and assessment of issues, alternative solutions and recommendation to a broad audience (5/35)

Assessment Task:

Students will be presented with a case study involving analysis of a company’s annual report. Students will:

1. prepare written answers to a set of questions related to the case study

2. submit an individual report based on the questions as though it were a formal report to senior management concerning the analysis.
Submission Date: Week 11 (online submission)
Total Mark & Weighting: 35 marks | 35%

Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day,

calculated from the total mark e.g. a task marked out of 35 will incur a 1.75 mark penalty percalendar day.

ASSESSMENT DESCRIPTION:

You are the new CEO of Google.com.au and the Australian Board has asked you to expand into a new industry by buying a leading Australian (LISTED) company in your chosen industry. For example, if you chose to expand into Retail, then you would consider buying Westfield or Coles Myer Group. If you chose to expand into Fast Food Chain, then you might buy McDonald or Domino Pizza.

Please provide a business report on recommending the “Company” that Google should buy and explain WHY? Your professional business report supporting your recommendation should contain:

  • Company brief such as the name, year of establishment, history, background, the product/service they sell and the current share price?
  • What is their Mission, Vision and Goals? Do they align with Google.com.au’s expansion
    plan? You might want to do some background research on Google.
  • Describe their strategic plan and they how did they perform in the past 3 years? Please refer to the Chairman’s and CEO’s Reports. Give your opinion as to whether they are on track to reach their company’s goals.
  • Who are the auditors and what are their opinion?
  • Complete a throughout financial analysis on the company by highlighting the following:
  1. Sales performance
  2. Cashflow trend (e.g. over 5 years)
  3. Balance Sheet Analysis – how does the company borrows?
  4. Profit & Loss Analysis – what is the company’s margin
  5. Profitability ratios
  6. Liquidity ratios
  7. Asset turnover ratios
  8. Leverage ratios
  • An extensive research is required and the latest published financial statements of a listed company in Australia can be found using this website.
  • This is a business report written by a CEO (i.e. you)! Therefore, a high level of presentational quality is expected which means your report must include a cover page, table of content, recommendation summary, tables, graphs and pictures.

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MARKING GUIDE (RUBRIC):

Your answers would be marked based on the following marking guideline. It’s very important to present both theoretical frameworks and practical solution with full calculation work shown to score good marks in the exam.

Level 1 2 3 4 5
Numeric grade <50% 50% to 64% 65% to 74% 75% to 84% >85%

Determination and critical analysis of the key issues and/or problems in the case study

(10/35)

 Failed to articulate basic knowledge of what has been asked. Preliminary outline and description on what has been asked. Demonstrate the answer with relevant theoretical perspective/s. Integrate and arrange relevant example/s. Construct and compare arguments, make judgement.
Synthesis of the relevant literature and the research undertaken (10/35)

Demonstrated a lack of critical thinking of the case.

Principles were not applied, missing

sources.

 Demonstrated limited critical thinking of the case and apply a few principles lacking sources. Demonstrated some measure of critical thinking of the case and apply some principles with sources.

Demonstrated a competent level of critical thinking of the case and correctly apply some principles

with sources.

Demonstrated clear critical thinking of the case and correctly apply principles with sources.

Design of alternative solutions or options for consideration

(10/35)

Few if any, not supported.

 Limited exploration but not substantiated in all places.

Some mention but not thoroughly substantiated

in all places.

Mostly well thought out and substantiated.

Thoughtful, well explored and well substantiated.

Clear explanation defending the analysis and assessment of issues, alternative solutions and recommendation to a broad audience.

(5/35)

An unfocussed, incoherent essay, characterised by dis- organisation and/or missing required sections.

Academic

conventions

A somewhat focussed, slightly incoherent essay, characterised by some dis- organisation and/or missing required sections.

Academic

A somewhat coherent and organized essay and including most required sections.

Academic conventions are adhered to throughout the essay,

with some

A clear and coherent essay organised and including all required actions.

Academic conventions are rigorously adhered to throughout

the essay,

An exceptionally clear, concise and coherent essay, critically organised and including all required sections.

Academic conventions

are rigorously

are followed inconsistently, a notable number of

errors present.

 conventions are followed inconsistently, many errors present. errors present. with very few errors present. adhered to throughout the essay, with no errors present.

GENERAL NOTES FOR ASSIGNMENTS

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.

Marks will be deducted for failure to adhere to the word count of 3,000 – generally, you may go over or under by 10% than the stated length of 3,000 words.

GENERAL NOTES FOR REFERENCING

References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you can conduct your own research. Also, in order to help markers, determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original.

Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook; will be penalized.

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