Business Research Design BUSM4448 Answer

Internally focused research plan

This task is worth 40% of your total mark for the course

4,000 words:

This task contributes to CLO 2 Identify, determine and communicate research designs to explore relevant aspects of a complex and ambiguous business problem;

CLO 3 Develop, evaluate, and communicate options for innovative business research.

Your task is to write a research plan that would demonstrate your level of skills relevant to gaining agreement from others, by convincing an organisation’s Board to approve the cost of employees being given time away from their normal duties to conduct the research that you are proposing.

We have deliberately used the term ‘research plan’ rather than ‘research proposal’ to emphasize that we are looking for content and structure suitable for presenting to a team of business executives or members of a company’s Board rather than the type of content and structure suitable for presenting to academic supervisors if you were preparing to enrol in a PhD Program.

Contents list of your research plan must include:

Introduction

Research objective

Research aim and problem relevance

Research question

Literature review

Which of the 4 primary practices discussed in What Really Works your research project is most closely relevant to, and why

Benchmarking literature

Visual model (summary of key insights and their relationship from the literature)

Methodology

Proposed data collection methods

Proposed data analysis methods

Estimated cost (in terms of time and finances)

Conclusion (emphasise the business significance of this research plan and its likely findings)

References

Appendices

Interview questions or survey questions or observation protocols

Remember, your central goal is to present a research plan that is so clearly important and likely to lead to success that top management in the business will be convinced to spend money implementing the plan (i.e. carrying out the research). Much of being convincing and credible will rely on the details you present in the methodology section: how you will collect and analyse data.

Assessment Criteria

The content within each section is of high quality and your section headings correspond to the required list

The Appendix (or Appendices) provide the list of the interview questions that would be used, or the survey questionnaire that would be used, or the case study protocol that would be followed

The research question (or set of questions) is clearly stated along with an explanation of why that question (or set of questions) is important to this business

The plan would convince a board to approve the cost of employees being given time away from their normal duties to conduct the research