Economics Assignment Answers

Case study and Solution:

You work for an international restaurant company, and the CEO of the company wants to introduce a new chain of fast food stores in the US market for 2021. Your team is charged with the following tasks:

  1. Develop a new retail chain concept that can be brought to market by 2021. The food products should have broad appeal for the US market (i.e., nothing illegal or distasteful).
  2. Present a five-year marketing plan to upper management that includes a description of the products and the retail outlets, a summary of the existing competition, and recommended promotion strategies that can help to sustain sales volume and profits for several years.
  3. The CEO is especially concerned about the risks of a recession in the next 2-3 years, so your plan should consider ways to make the new chain less susceptible to recession.

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  • 5 components -- product description, competition summary, marketing and promotional strategies, recession resilience, and presentation quality. Allocate most of your effort to the economic components of this analysis.
  • One presentation to summarise.

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