How to Make Marketing Report for MBA?

The marketing report includes the research of various sectors including retail, wholesale, and manufacturing, and lists the summary of marketing concepts involved in the study.

  1. Executive Summary

The summary includes a description of the work that is done in the marketing sector and gives a complete understanding of the steps.

It should highlight and quantify the results of your efforts which include:

  • Total marketing reach
  • Unique monthly visitors to the website
  • Generated new leads
  • Online sales

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  1. Monthly Highlights

It includes charts and graphs that show the overall trends in different marketing campaigns. The metrics include:

  • Google Analytics Report
  • Source of visitors
  • Number of sessions
  • Product revenue
  • Other monthly metrics
  1. Client-Specific Campaigns

At the end of the report, it can be divided into specific marketing campaigns. Whether it’s social media, SEO, email marketing, or paid search, it’s essential to mention each campaign separately to see How to Make Marketing Report for MBA? where you can make improvements. The metrics include:

Social media:
  • Number of followers
  • Engagement
  • Post Reach
  • Other helpful tools
  • Keyword rankings
  • Page rankings
  • External links
  • Domain authority
  • Helpful tools: Moz, Google Ad Words Keyword Planner tool
Email marketing:
  • CTR on links
  • Bounce rate
  • Helpful tools: Constant Contact, Mail Chimp
Paid search:
  • Click-through rate
  • Top Keywords
  • CPC
  • Total campaign cost
  • Conversion rate

Setting goals and achieving them keep the brand growing and it is essential to include the figures in the report. The metrics and reports highlight how the marketing strategy is succeeding or failing every month. The report is presented in a data format that is easy for a client to digest.

Creating a marketing report involves a thorough understanding of the subject along with the research and references. The quality assignment is a step ahead to enhance the knowledge and the study of the issue. The marketing assignment holds the scope of new facts and findings related to marketing and promotion. With proper assistance, the report can be drafted according to the requirements.

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