Marketing Management SBS – MBA / MSC Assignment Answers

Preamble

The student is required to prepare a marketing plan for a brand of their choice i.e. workplace or desired brand.

Presenting your findings

The assignment is to be provided as per the below structure:

  1. Executive Summary
  2. Situation Analysis
  • Customers
  • Competitors
  • Company
  1. Market Opportunity and Issues
  2. Key Marketing Objectives
  3. Marketing Strategy
  4. Target Market
  5. Marketing Mix
  • Product
  • Place
  • Price
  • Promotion
  1. Marketing Metrics – Review and Control
  2. Contingency Plan
  3. Appendix

Calibri font, size 11, one-inch margin all four sides, single spacing, MS Word. 10-12 pages.

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