The student is required to prepare a marketing plan for a brand of their choice i.e. workplace or desired brand.
Presenting your findings
The assignment is to be provided as per the below structure:
- Executive Summary
- Situation Analysis
- Market Opportunity and Issues
- Key Marketing Objectives
- Marketing Strategy
- Target Market
- Marketing Mix
- Marketing Metrics – Review and Control
- Contingency Plan
Calibri font, size 11, one-inch margin all four sides, single spacing, MS Word. 10-12 pages.