Marketing Strategy Scenario-Based Answers

Scenario:
You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division uses the corporation’s excess manufacturing capacity to produce generic prescription drugs whose patents have expired and can thus be manufactured by any company that wishes to produce them.

Your division is a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices.
1. Discuss how the basic marketing philosophies/orientations of a major consumer products organization and a small entrepreneurial start-up in a fast-growing, high-tech industry are likely to differ.
2. Discuss the implications of this business strategy for each of the 4Ps in the strategic marketing program you would develop for your division

Scenario
Select an organization that you are familiar with and assume that you have been recently appointed as the Human Resource Manager. You are required to produce a comprehensive report to the board of directors on the changing nature of Human Resource Management in the modern business context and its impact on your organization.
TASK 1: (Covering LO1 & LO2)
Task 1 400 words
Understand the environment of your organization and the changing nature of contemporary HRM. 1.1: Analyse the key internal and external environmental forces impacting organizations.
1.2: Describe the changing nature of HRM in response to environmental forces.
Assessment Criteria
1.1: Analyse the key internal and external environmental forces impacting upon organizations.
1.2: Describe the changing nature of HRM in response to environmental forces. TASK 2: (Covering LO3 & LO4)
Task 2 600 words
Understand the impact of changes to the structure and nature of industry, employment law and working patterns on HRM.
2.1: Explain the impact of globalization and international forces on organizational HR strategies and practices. 2.2: Explain the impact of demographical, social & technological trends on HR strategies and practices.
2.3: Explain the impact of government policy and legal regulation on HR strategies and practices.
Assessment Criteria
2.1: Explain the impact of globalization and international forces on organizational HR strategies and practices. 2.2: Explain the impact of demographical, social & technological trends on HR strategies and practices.
2.3: Explain the impact of government policy and legal regulation on HR strategies and practices.
Task 3 600 words
Understand the process of strategic management and the role of HR professionals in contributing to it. 3.1: Explain strategic contexts and terminology.
3.2: Carry out stakeholder analysis and environmental audit.
3.3: Identify the role of HR professionals in strategic planning.
Assessment Criteria
3.1: Explain strategic contexts and terminology.
3.2: Carry out stakeholder analysis and environmental audit. 3.3: Identify the role of HR professionals in strategic planning.
Task 4 400 words
Understand the diverse application of HR practices in a range of organizational contexts.
4.1: Identify a range of organizational contexts.
4.2: Evaluate the application of a HR function in an organizational context in achieving set goals and objectives. Assessment Criteria
4.1: Identify a range of organizational contexts.
4.2: Evaluate the application of a HR function in an organizational context in achieving set goals and objectives.
Submission Format for Tasks:
 The submission shall be in the form of a report.
 This should be written in a concise, formal business style.
 You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be
supported with research and referenced using the Harvard referencing system.
 Please also provide a bibliography using the Harvard referencing system.
 The recommended word limit is 1,500 2,000 words, although you will not be penalized for exceeding the
total word limit.

Related Link:- Assignment Help