Statistical Analysis in Marketing Research Questions with Answers

ADMS 4260M

Assignment #2 


Select one of the three Excel data sets (outlined below) posted to Moodle and specify three interesting Research Questions that can be addressed by analyzing the data set.  Perform a descriptive analysis using SPSS 24 (Statistical Package for the Social Sciences) software to address each Research Question. Report the findings and briefly discuss the most important implication of your results.  Page limit is 4 pages.

Additional information on the data sets is available at:

City Quality of Life:

Numbeo is the world’s largest database of user contributed data about cities and countries, providing current and information on world living conditions including cost of living, housing indicators, health care, traffic, crime and pollution.

U.S. Domestic Air Travel:

The data set summarizes three years of monthly data on the number of airline passengers, revenue per passenger and load factor for U.S domestic carriers for the period January 2015 – December 2017.

Presidential Job Approval:

Gallup’s tracking poll reports state-level data for the percentage of Americans who approve or disapprove of the job that Donald Trump is doing as president.   Data is based on telephone interviews conducted with a sample of 1,500 randomly selected adults during a three day period in July 2018.

The assignment is worth 10% percent of your final grade