Entrepreneurial Marketing Assignment Help & Writing Services

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Entrepreneurial marketing is the unique set of marketing practices and methods used by entrepreneurs, start-ups, and small businesses to market and build sustainable businesses. The process includes the set of activities necessary to identify an opportunity, define a business concept, assess the needed resources, acquire those resources, and manage and harvest the venture. Assignment Help deals with Entrepreneurial Marketing Assignment Help for students at college and university levels.

Two key factors necessary for accomplishing these activities are an entrepreneurial event and an entrepreneurial agent. An entrepreneurial event is an event that involves the development and implementation of a new concept and an entrepreneurial agent is an agent a person or group that takes responsibility for bringing the event to fruition.

Entrepreneurial Marketing Assignment

What's Entrepreneurial Marketing? We Provide the Best Entrepreneurial Marketing Assignment Help

Entrepreneurial marketing is an integrative concept for conceptualizing marketing in an era of information intensity and ongoing change in the environmental context within which firms operate. It can be defined as a proactive, innovative, risk-taking approach to the identification and exploitation of opportunities for attracting and retaining profitable customers. Entrepreneurial marketing (EM) represents an opportunistic perspective along with the marketer which is not simply responsible for communication activities but is also for continually discovering new sources of value for customers and new markets for the firm. Value is created through new approaches to the elements of the marketing mix that challenge prevailing industry assumptions. Entrepreneurial Marketing Assignment Help has sis characteristics. They are as follows,


Pro-activeness might be characterized as environmental conditions where firms operate and thus take into consideration actions that might influence firms’ environment. This means that firms will achieve competitive advantages through internal changes by improving and evaluating health and safety practices (Andersen et al., 2010), as one of the part internal changes also can be the changes in methods of production, sales, and distribution. Reactivates explores the firm’s actions, which are directed at introducing new products or services ahead of competitors and thus succeed in a market and create a bigger demand for the provided actions.


Risk-taking is the predisposition of the firm to engage an abundant amount of resources in some uncertainly successful activities. Within the entrepreneurial framework, risk-taking is not just actions that firms undertake to prevent breaking down, it is either to take into consideration possible risks that might bring failures for the company. Micro and small entrepreneurs have a lower level of risk perception rather than big companies. There are various levels of risk-taking. It can range from depositing money in a bank to developing a new product and presenting it to a completely new market. According to this, the risk that can be taken by the companies could be measured by their effective level of performance and reputation.


Innovativeness is a “firms’ tendency to employ and support new ideas, experimentations, creative processes and novelty that may create new services, products or advanced technological processes. Innovation as a marketing action involves the ability to bring a new level of quality to the products, services, processes, and opportunities to lead a company to new markets. Day-to-day changes in market tendencies demand already existing products and successfully perform in a market companies have to bring innovation in the process of doing business. There are different degrees of successful innovation actions of companies in a market; it can range from the highly innovative new market creator or incremental market maker. The difference between these two dimensions is that the market creator has to produce completely new solutions for the customer since the market maker can just follow already existing customer relations and use market knowledge. A small business may choose to Focus on innovation since they might not have the resources to meet industry standards.


Comparing traditional marketing with entrepreneurial marketing, the latter is more opportunity-driven. There are two crucial marketing actions, as acknowledges and occupation that can bring success for small enterprises. There is a need to choose the “right” opportunity that determines success for firms. Taking the right action at the right time might bring success to firms. Being forward-looking as a key point of opportunity focus for entrepreneurs means serving unsatisfied needs and capturing new opportunities before their competitors. In this case, innovation and creativity might help to move companies two steps forward than competitors.


There is still a lack of resources for companies, where owners have to mitigate it and for gathering resources have to add extra financial resources. In this situation, EM develops a creative capacity for resource leveraging. The ability to recognize a resource, that was not used optimally, allows seeing how the resource could be used in a non-standard way. The most critical form of leveraging involves the ability to use other people’s resources to accomplish the marketer’s purpose. There are several ways to get it as bartering, borrowing, renting, leasing, sharing, recycling, contracting, and outsourcing.


Wide scientific attention has identified that successful companies emphasize customer intensity. Enterprises have to be aware of their image since it influences the customer’s perception of the company. The dimension of customer intensity can be viewed as a central driving force of marketing, which drives companies to create, build and sustain customer relationships. Customer orientation emphasizes and guarantees customer equity, the strong relationship between enterprises and customers, and an emotional dimension, to the firm’s marketing efforts. EM consolidates the need for creative approaches to customer procurement and loyalty.EM focuses on innovative approaches either to create new relationships or using existing relationships to create new markets. The relationship between the company and customers is dyadic, where the company identifies with the customers at the fundamental level, and identification of customers with the company.


The central definition of EM is innovative value creation, the task of that is to discover new sources of customer value and create unique combinations of resources to produce value. Firms can create new value by using existing technology to serve customers unconventionally or by using emerging technology to better satisfy customers’ needs.

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Segmentation, targeting and positioning are the marketing dimensions that set the entrepreneur's marketing framework. A segment is a group of customers defined by certain common characteristics. Segmentation variables can be geographic, demographic, psychographic and behavioral. Segments must be measurable, Accessible, substantial, differentiable and actionable.

Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Targeting compares the defined segments and selects the most attractive one. Target is very important because it guides the company's customer selection strategy. Positioning relates to customer's and competitor’s perceptions of your product. It is placed by consumers based on important attributes.

Marketing Mix

The marketing mix is a set of tools that the entrepreneur can use to achieve the marketing goals. These are what make up a typical marketing mix. They are Price, Product, Promotion, and Place.

  • Product Strategy: Products manufactured by the enterprise for the end-users are called products it can be divided into core products and augmented products. The core product is the essential product and the augmented product is the set of attributes. This framework has a product life cycle. Introduction, growth, maturity, and decline are the stages of the product life cycle.
  • Pricing Strategy: Price covers the actual amount the end user is expected to pay for a product. Pricing has fixed costs and variable costs. There are two strategies in pricing. They are Price Skimming and Penetration Pricing.
  • Promotion Strategy: Promotion includes advertising, sales promotions, special offers and public relations. They have push and push-and-pull strategy for communications. Public relations (PR) gives value to the entrepreneur. It is a strategic communication tool.
  • Place Strategy: Placement where the product is provided to the customer. Intensive, Selective and exclusive are the strategies of the place.

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