Starbucks Case Study Questions Answers
'Starbucks Case Study with Questions and Answers' and the marketing strategies being adopted by Starbucks at present. Starbucks abstractly represents itself as a top-quality coffee for the high class and distinguishes itself from other cafes by providing a pleasant ambiance with Wi-Fi facilities so that its customers can relish surfing the net while having coffee.
What did Starbucks do to their Customers?
In our case study, we explain the marketing strategy adopted by Starbucks, that has remained unconventional. Starbucks usually avoids using common advertisement methods like newspaper ads, television ads, billboards, etc. As an alternative, they go for word-of-mouth to promote their brand name. Most importantly, they never compromised the quality of their coffee beans, and they were the very first ones to bring the Italian burnt espresso flavor into use. To justify their quality product, they price their product slightly higher when compared to other cafes.
They made their place a perfect location to relax for themselves when coming from the office. They give utmost preference to customer satisfaction, and that is the strongest favorable point that made them get this standing. If you enter into a Starbucks outlet, you will be given special treatment, and you will probably feel like you are in an extraordinary place. To know more about Starbucks, visit our website 'Assignment Help', and avail of our Starbucks Case Study Help services with questions and answers only from trusted and reputed Case Study Assignment Help Company from Australia.
Marketing Strategies of Starbucks Case Studies
Starbucks usually makes use of the latest hype on social media and takes full advantage of it. They adopted their most recent marketing tactics around social Media like creating separate fan pages on Twitter and Facebook where they respond to many new consumers and be in contact with them by sharing photos, videos, and mainly the latest promotional information. The main thing to say, Starbucks always keeps its menu fresh by continuously coming up with innovative items and many different blends and tastes in their coffee. Also, they valued their consumers’ health and introduced the latest hit drinks like green tea along with iced tea and Frappuccino. These drinks taste good in warmer climates, and people go for it willingly. Also, they stand against the criticism of the waste that they produce and make effective moves to lessen the waste that their cafes produce by recycling. They took into consideration all the criticism they had gotten about recycling their paper coffee cups and this made their position strong in the hearts of their valuable customers.
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