E-Marketing Plan Case Study Assignment Help
E-marketing has been an efficient tool in the hands of commercial enterprises online for some time now. It has been rocking today’s web world by creating numerous marketing opportunities and better choices for promoting e-businesses. It is a kind of marketing of products/services online. It is also named in many forms like internet marketing, digital marketing, online marketing, etc. Even though many different names call it, the question is the same, how do you market your products effectively online? E-marketing plan is the primary requirement if you are going to use the web as a marketing medium for your products/services. To go deep about this, you need to carry out a comprehensive 'E-Marketing Plan Case Study'.
If you are going to create an E-marketing plan, you need to consider some essential things in advance:
- Recognize what the desired result is
- What budget do you have to work with
- How much time are you ready to invest in this kind of marketing?
- What sorts of resources will be required for this type of marketing to be successful?
The e-marketing plan is usually built on the same principles as the traditional marketing plan. You will find nothing different, but there are some formal differences given by the distinctiveness of the internet world. As the internet-based world is moving faster, it requires quick reactions and responses from its companies. Your ability to carry out profitable sales is affected by numerous internal/external factors that interrelate in a hard way to assess.
What is an E-marketing plan in MBA courses?
An E-marketing plan is a written document that includes a review of the organization's position in the market, followed by an analysis of the STEP factors and a SWOT analysis. A complete e-marketing plan should be formulated soon, and it includes important details like, why the past marketing strategy did go wrong. The next step is to present the business objectives along with the business strategies. After that, you need to assess the results and come up with newer alternative plans too.
The E-marketing plan should include details like:
- Roles and responsibilities
- Sales prediction
- Budgeting problems.
Besides this, you should never forget to specify how the e-marketing plans will be controlled and how will you measure its results. An e-marketing plan is a logical approach to the planning activity irrespective of the fact that where you apply it. Take this, for instance, small companies usually adopt fewer formal procedures, because the managers here typically have more knowledge and experience when compared to their subordinate managers, and they will be capable of achieving direct control over numerous factors. On the contrary, in a large-sized organization, the activities are diversified, and it is less likely that top managers have more knowledge than their subordinates. So, the planning process should be formulated to ensure a rigorous discipline for everyone involved in it.
Stages of an E-marketing Plan Writing:
Stating the mission:
This is, in fact, the planning stage when you set up the company’s intentions and preferences. It is done actually to provide a sense of direction, and this is an overall presentation of the organization’s plans.
Creating marketing objectives:
It is essential to set marketing objectives and also to settle on them precisely. The goals should be brilliant and also communicate the organizational mission.
Collecting all the relevant details:
This section is based on the marketing audit concept. You need to carry out an audit of both the micro and macro environment. Macro-environment involves the analysis of STEP factors like social, economic, technological, and political factors. After accomplishing that, you need to turn your focus on the micro-environment and evaluate the competitive environment and prices in the existing market. It will then be concluded with the SWOT analysis. This kind of analysis combines two perspectives, internal issues, and external issues. Strengths and Weaknesses come under problems internal while opportunities and threads come under foreign issues of an organization.
Re-developing the marketing objectives:
You need to examine the collected information in the previous step closely. At times, the initial e-marketing objectives need to be reformulated so that the issues that emerged in the last stage are appropriately rectified. Right marketing strategies should cover the gap between the first objective and the redeveloped objective. Also, you need to make sure that the re-formulated aim is good too.
Setting up E-marketing strategies:
Here, you need to formulate many different approaches to cover the distance between what you want to accomplish and what is probable to achieve, with your available resources. After establishing strategies, carefully analyze them and wisely choose one with higher chances to accomplish the E-marketing objectives.
This portion consists of a detailed description of the E-marketing procedures and ways to execute the action we want to take. These action plans should be formulated and quantifiable. Also, you need the continuously monitor and assess the results.
Execution and control:
It involves a series of marketing activities that should be performed in an orderly fashion. It should also help run the marketing plan according to the marketing objectives set by the marketer.
This stage of the marketing plan will be given less importance only because you can attain just what you can measure. To measure the performances accomplished through the marketing plan, you need to monitor and assess each previous stage of the e-marketing plan continuously.
Creating the right E-marketing strategy demands you invest more of your valuable time and it will undoubtedly be the most beautiful time you have used up for your business yet! Get involved in an E-marketing plan case study, clearly, set your business objectives, create a most excellent E-marketing plan, and stick well to it. E-marketing plan case study will help you learn more about the recent trends in today’s competitive business world and surely will give you hundreds of thousands of marketing dollars. E-marketing is a useful advertising tool that every single business should take significant advantage of. With a reasonable apprehension of how an E-marketing strategy can help better your business, you can now be ready for an E-marketing plan case study that will surpass all your business expectations.
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