Marketing Mix Case Study Assignment Help

The 4 P’s of the marketing mix is an essential model of foundation in the field of marketing. The “marketing mix” is generally defined as the common elements of marketing techniques that an organization, brand, or company uses to establish its objectives and motives of marketing to accomplish its targets, limits, and goals. “Marketing Mix Case Study Assessment” plays a central and prominent role in maintaining the full four levels of decisions and choices made in the department of marketing in an organization, brand, or company.

The broad four levels are;

• Price
• Place
• Promotion
• Product

Hence “Marketing mix” is called the 4 Ps of marketing. The theory of marketing established and was applied in the 20th century. The 4 P’s of marketing mix case study assessment plays a dominant and prominent role in the field of marketing. These 4 P’s were used and published in the year 1960. When it comes to the field of marketing in services, the elements of the 4 P's are extended into 8 P's with the following aspects.

They are;

• People
• Physical
• Process
• Performance

In the year 1990, the details of the 4 C’s were applied as it was more customers based them on the 4 P’s elements. Two theories of the 4 C’s were put forth by the experts Lauterborn and Shimizu by their researches. These two 4 C’s are always considered as individual, different, and separate from each theory. And this has been followed till now.

The 4 C’s that were put forth by the expert Lauterborn are;

• Cost
• Consumer
• Convenience
• Communication

The 4 C’s that were set forth by the expert Shimizu are;

• Communication
• Commodity
• Cost
• Channel

The 4 P's of the “Marketing Mix” by Our Case Study Writers

Product:

An item that is manufactured by the seller or the manufacturer of an organization, brand, or company with the primary purpose of satisfying the buyers’ or the customers’ needs, expectations, and requirements is called a product. It can be divided into two forms goods and services. Before manufacturing a product, it’s essential to research the demand and hype for the product among the customers or the buyers. So, it is vital to do in-depth and useful research before beginning to manufacture a product in the marketing mix case study assignment. Hire an expert team of case study Assignment Writers from our website No1AssignmentHelp.Com to get Marketing Mix Case Study Assignment Help services at a reasonable price.

To develop a useful product, the manufacturer should think of the following factors of the product;

• Uses of the product for the customer or the consumer.
• Meets the customer or the consumer’s requirements.
• Features that are essential to be added.
• The attractive and catchy name for the product.
• Size and color that will be suitable for the customer or the consumer.
• Eligibility to reach the customer or the consumer from the hurdles given by the competitors.
• Its different features from the competitor's product.
• Product appearance and outlook.

Price:

Price plays a vital role in the selling and consumption rate of a product in the marketing mix case study assessment. When the customer or the consumer buys the product, the first thing they check is if the price is appropriate or worth the product or not. The price-deciding process is essential as it plays a leading role in aiding the company to survive. When setting a price for a product, these things should be remembered by the company, brand, or organization.

They are;

• The total cost of the amount needed to manufacture the product.
• The cost value that is considered and expected by the customer or the consumer.
• If you felt that the slight and minimal changes in the price decrease could increase the total market value and share of the company, then go for it.
• The manufacturer should note if the product produced by them is capable of keeping up with the price of the competitor’s product.

Place:

Before deciding on the placement or distribution of the product, the manufacturer should be aware of the strategies of distribution. They are;

• Intensive distribution
• Selective distribution
• Exclusive distribution
• Franchising

Before selecting the plan of delivery to the product, it is necessary to check these criteria. They are;

• Location where the customers look for the product.
• The type of store in which they choose to buy the outcome, i.e. mall, stores, etc.
• It’s level of accession.
• The importance of selling the product online.

Promotion:

Promotion is the process that plays a leading role in making the product reach the customers within a region or on an international level, In other words, it is the form of advertising the products. Here are some of the tips for a company to create an active promotion;

• Sending marketing messages to customers.
• Creative television ads.
• Social media promotions.
• The timing or season to promote.

The 7 P's of the “Marketing Mix”

People:

While manufacturing a product, the manufacturer or the seller needs to consider the expectations and limitations of the customers or the buyers. And the demand for the product among the people should be researched too. Only then the company, brand, or organization will be able to reach the target of the sales of the product.

Process:

The processes and the system followed by the organization or the company contain the tendency to directly influence the executing way of the product or the service. The product is manufactured expertly so that the costs for production and manufacturing purposes can be reduced. If not, this could tighten up the business costs and budget of the organization or the company.

Physical evidence:

In the field and department of the industries related to service, physical evidence should be collected so that it can be considered and provided as valid proof of the delivery of the product. The physical evidence of the product decides how it perceives opinions among the customers or the consumers in the marketplace. It is the step for developing the establishment and presence of the organization or the company.

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