Identification of 2 possible new future strategies or ‘strategic directions’.  One for the market of international online streaming and the other for the NETFLIX– so 2 in total.

Requirement:

• Use the Ansoff matrix again to help you identify what type of strategy it is.  Explain how, where and what you will do to achieve it – don’t just list general items. The language you use is imperative here and throughout your report.
• The FULL description of recommended strategies– this is where you sell your plan.  Use your future market predictions to help you. We would expect a good half a page for this.