For many businesses, growth is only achievable by taking risks. Whether this means entering new markets, creating new products and services, increasing tourism attractions, or investing in infrastructure, all options present some degree of uncertainty. The aim of this project is to develop a strategic marketing plan for New Zealand as a tourism destination. Fully understanding the tourism product offerings by New Zealand is crucial in order to market it successfully. Understanding the dynamics of the target market and its key trends is also important to reduce risk and maximize revenue and market share. You are required to choose any NZ tourism product(s) and market it(them) internationally. To succeed in this assignment, conduct thorough market analyses through extensive literature review. Once you gather the required information, develop a robust marketing plan for the chosen New Zealand tourism product(s).

Good quality sources are journal articles found using  library databases, tourism magazine, Venture Taranaki reports, Taranaki tourism, and Tourism NZ (to mention a few). You need to comply with the APA style referencing requirement as shown on PIHMS Study Guide.


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